Fan Engagement in the European Le Mans Series

How ELMS is Bringing Fans Closer to the Action, On-Track and Online

The European Le Mans Series has steadily carved out a niche in the world of endurance racing, offering fans an immersive and accessible motorsport experience. As the 2025 season draws to a close, ELMS continues to push the boundaries of fan engagement, combining classic motorsport thrills with innovative interactive experiences

But what is ELMS?

The European Le Mans Series, commonly known as ELMS, is a premier endurance racing championship organized by the Automobile Club de l’Ouest, the same body behind the legendary 24 Hours of Le Mans. The series features multi class racing, where different types of cars compete on the track simultaneously. ELMS races typically last four hours, demanding not just speed but strategy, teamwork and consistency from drivers and teams alike.

​​The championship travels to some of Europe’s most historic circuits, including Spa-Francorchamps in Belgium and Silverstone in the UK, providing fans with iconic backdrops and world class racing action. ELMS also attracts a diverse mix of drivers. From rising stars aiming for higher categories like the World Endurance Championship or even Formula 1, to amateur drivers who bring passion and dedication to the sport.

By blending high level competition with an accessible, fan oriented experience, ELMS has become a series that not only challenges drivers but actively welcomes fans into the heart of endurance racing. What truly sets ELMS apart is how it brings fans closer to the action than almost any other motorsport series. Beyond the on track spectacle, the series has built a reputation for being exceptionally fan friendly, both trackside and online.

ELMS events are renowned for their inclusive atmosphere. Unlike larger motorsport series, the European Le Mans Series offers fans unmatched access to the paddock, garages and even the grid. The grid walk, a highlight for many, allows ticket holders to stand on the track during final preparations, a privilege often reserved for VIPs in series such as Formula 1.

Dedicated fan zones enhance the experience further, featuring interactive exhibits, racing simulators, merchandise stalls and opportunities to meet drivers. These areas are designed to immerse fans in the sport, making them feel like active participants rather than passive observers.

The series has fostered a passionate fan community both online and offline. Fans exchange insights, discuss races and support their favorite teams and drivers across social media and content platforms. The approachable nature of ELMS, combined with its smaller scale compared to F1 or WEC, makes it easier for fans to feel like part of the action, helping to cultivate long term loyalty and excitement around endurance racing.

Looking forward, ELMS is actively exploring innovative ways to boost fan engagement. By expanding interactive zones and embracing emerging technologies such as virtual reality and gamified experiences, the series is dedicated to placing fans at the heart of its development. From immersive on rack activities to digital content available globally, ELMS is transforming the way fans experience and connect with endurance racing.